NHS 70 Celebrations

The brief

Planning and creating engaging, informative and unique social media banners especially designed for use on social media channels to be used during NHS 70 celebrations. Conducting research into old photos, planning and taking photos and designing banners in line with brand guidelines.

Main objectives

To evoke memories of the past but also show how Moorfields Eye Hospital has changed over the 70 years.
Ensure all banners can be used on Twitter, Facebook and LinkedIn accounts.

Techniques, tools and process used

Adobe Photoshop
Adobe Illustrator
Social media campaign
Photography

Results

There were seven NHS 70 banners released all in one day. In total the banners received:

Twitter

Likes: 45
Retweets: 91
Impressions: 16,757
Engagements: 355

Likes: 189
Impressions: 10,431

Facebook

Likes: 304
Shares: 37