Covid-19
NHS crisis comms
The brief
Crisis communication refers to the technologies, systems, and protocols that enable an organisation to effectively communicate during an emergency situation.
Main objectives
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To enable the organisation to continue communicating with its staff and patients and ensure they are kept up-to-date with the ever-changing situation.
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To use my skill set ranging from graphic design, video animation, project management and creating social media messages.
Motion graphics
Covid-19 NHS crisis comms
Covid-19 NHS crisis comms
Caring for you during Covid-19
Anxious about your appointment at Moorfields?
Guidance for patients on the use of face coverings and surgical face masks
The brief
Due to the ever-changing situation, using our social media channels was vital to keep the public up-to-date with the latest information about eye care and how to access services from the NHS. With these messages, it was essential to create simple and effective graphics in order to convey information quickly and effectively.
Main objectives
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To deliver professional short animations to keep the staff and public up to date with lastest Covid-19 news.
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Create animations inline with the branding guidelines, which are also access with people with visual issues.
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Ensure these videos can be used on social media platforms.
Techniques, tools and process used
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Adobe Animate
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Adobe Photoshop
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Adobe Illustrator
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Final Cut Pro
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Voice over
5,024
Views
Total number of views on YouTube:
12,148
Total number of views on Facebook:
Total number of views on Facebook:
Patient videos to other patients
Patient videos to other patients
Rory Cellan-Jones: Attending hospital during the Covid-19 pandemic
A message from Elaine, one of our patients about attending your appointments
A message from Karen, one of our patients about attending your appointments.
Patient messages to other patients
The brief
Many patients were missing their appointments due to them not wanting to travel on public transport. To encourage patients to attend appointments so we could manage their eye conditions, we asked patients if they would be happy to share their experiences of Moorfields during the pandemic.
The main issue was that patients had to film themselves on smartphone phones and send us the raw video. It was my duty to clean-up the video and audio in order to ensure the message was clear to use on social media channels.
Main objectives
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To share videos messages from patients.
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To reduce the number of missed appointments.
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Boost the understand of the Covid-19 safety measures in place.
Techniques, tools and process used
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Final Cut Pro
1,994
Views
Total number of views on YouTube:
2,128
Total number of views on Facebook:
Social media messages
The brief
Due to the ever-changing situation, using our social media channels was vital to keep the public up-to-date with the latest information about eye care and how to access services from the NHS. With these messages, it was essential to create simple and effective graphics in order to convey information quickly and effectively.
Techniques, tools and process used
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Adobe Photoshop
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Adobe Illustrator
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Adobe InDesign
Main objectives
-
To deliver professional short animations to keep the staff and public up to date with lastest Covid-19 news.
-
Create animations inline with the branding guidelines, which are also access with people with visual issues.
-
Ensure these videos can be used on social media platforms.
Comments from the public about our social media posts
The brief
Due to the ever-changing situation, using our social media channels was vital to keep the public up-to-date with the latest information about eye care and how to access services from the NHS. With these messages, it was essential to create simple and effective graphics in order to convey information quickly and effectively.
Techniques, tools and process used
-
Adobe Photoshop
-
Adobe Illustrator
Main objectives
-
To deliver professional short animations to keep the staff and public up to date with lastest Covid-19 news.
-
Create animations inline with the branding guidelines, which are also access with people with visual issues.
-
Ensure these videos can be used on social media platforms.
Print and digital banners and posters
The brief
Due to the ever-changing situation, using our social media channels was vital to keep the public up-to-date with the latest information about eye care and how to access services from the NHS. With these messages, it was essential to create simple and effective graphics in order to convey information quickly and effectively.
Techniques, tools and process used
-
Adobe Photoshop
-
Adobe Illustrator
Main objectives
-
To deliver professional short animations to keep the staff and public up to date with lastest Covid-19 news.
-
Create animations inline with the branding guidelines, which are also access with people with visual issues.
-
Ensure these videos can be used on social media platforms.
Messages from celebrities and politician
Messages from celebrities and politician
Messages from celebrities and politician
#SendingLoveToMoorfields - Fred Sirieix
Moorfields Motivators - Michel Roux Jr
The Osbournes
The brief
In order to keep the morale of all staff working during the Covid-19 crisis, we decided to reach out to celebrities and politicians to send messages of support to our staff.
Techniques, tools and process used
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Adobe Premiere Pro
Main objectives
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Contact celebrities and politicians and work them in order to produce videos to our tech specs and with the correct messages in the videos.
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Ensure these videos can be used on social media platforms.
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